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Hanwoomul: Frozen Traditional Korean Foods

 

Hanwoomul makes a line of frozen prepared traditional Korean Foods. Their products include frozen fried rice meals, herbed frozen rice, rice balls, and “Gukbap”, which literally means “soup-rice”. CEO Jeong-Un Choi has a background in agriculture and developed a line of high quality, traditional Korean foods that are produced with local ingredients from local farmers.

 

The products are prepared over direct flame in large cauldrons, which imparts a classic taste and texture to the entrees. The company also uses IQF technology (Individually Quick Frozen), which immediately blasts the products with freezing cold air. Foods that are frozen by the IQF process maintain nutrients better than products frozen with traditional methodologies.

 

Hanwoomul strives to create traditional and delicious Korean meals that are nutritious and delicious for “on-the-go” consumers. Hanwoomul’s products are designed to be high quality, competitively priced, and convenient for the consumer.

 

  1. All of Hanwoomul’s rice and vegetables are sourced from local farmers based in Jeollabuk-do Korea, allowing the company to procure the freshest ingredients. Hanwoomul directly fires its rice over a cauldron and cooks the rice to the optimal texture and taste. Entrees are individually frozen with IQF to preserve nutrients and flavor.

  2. Hanwoomul products are competitively priced, especially considering the quality of the ingredients that are locally sourced in Korea.

  3. Hanwoomul’s frozen food products are nutritious, tasty, and designed for a consumer with a busy lifestyle. The fried rice meals can be quickly prepared in a frying pan or in the microwave in four minutes.

     

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